Shopping feed management
When consumers shop online, they often start with a search engine and are driven to price and product comparison sites.
For online retailers, a good PPC and affiliate strategy should be complemented by a shopping feed management strategy across the major comparison sites, such as:
Google Base (Product Search – formally Froogle)
Kelkoo (Yahoo Shopping)
Shopping.com
MSN Shopping
ShopZilla
PriceGrabber
PriceRunner
Not all comparison sites are the same and target different audiences with different pricing models. Maintaining up-to-date information from your site is essential but time consuming.
Tug works with several clients to integrate their shopping feed into a wider online strategy. Optimising to the same objectives ensures that all channels are accountable and delivering efficiently to the bottom line.
Call 0207 033 6933 or contact Tug to find out how our shopping feed management services can help you reach your online marketing objectives; or read more about our search marketing services.