What is Creative Search Marketing?

Consumers are becoming more savvy in the way they search – great targeting isn’t enough to get their attention – relevance of ad creative is now the driving factor in click through rate.

Creative search marketing means a few things here at Tug. First, it means we take your brand guidelines and other marketing communications as a starting point, to ensure that the strategy and tone of your search campaign integrates seamlessly into your overall communications plan.

Second, it means we write creative benefit lead ad copy and regularly test new propositions to try an beat the last best ad. More creative, relevant ads increase click through rate (CTR), increase conversions and ultimately reduce your cost per click (CPC).



Third, it means we use different search opportunities and techniques to creatively meet differing marketing objectives, be it: awareness, cheap traffic, sales, leads or building brand equity.

Finally, as Search Marketing matures, creative search marketing means we are always innovating, looking for new ways to increase our clients’ exposure and website traffic.