What is Tug Marketing

How can it benefit you?

Tug Marketing is talking to consumers about your brand, products and offering when they’re interested and want to listen.

They’re receptive to you, so you’re not annoying them with a lot of marketing noise.

In fact, you’re doing the opposite. You’re giving them what they want, when they want it, which means you can expect far higher conversion rates than with traditional channels.

Search within the purchase cycle

Search engines are used primarily when consumers are researching and then again when they are ready to purchase. Depending on the search intent , different keywords are used.

Consumers start their search with more general keyphrases followed by more specific keywords when ready to purchase.

At Tug, we consider your marketing objectives and then the search intent of your prospects. Matching these is a win-win for both the consumer and the client - the goal of Tug marketing.

© 2007 Tug Ltd - Creative Search Marketing