Case Study - Pukka Herbs

ROI Focused Sales

Problem

Pukka Herbs already have wide distribution of their Ayurvedic Herbs and Teas, amongst practitioners and health retailers, however they wanted to launch to the public online and increase profits.

Solution

- PPC campaign on Google and Yahoo.

- Use Broad keywords to build awareness of Pukka’s products and the depth of Ayurvedic information on their site.

- To drive Sales use only very specific product related keywords.

- Develop specific, relevant ad Creative for every available product.

- Regular ad testing to improve click through rate and
conversion rate.

- Coordination with PR efforts – updating keywords and ads to reflect news stories.

- Record revenue generated to measure ROI on every keyword, weekly – use this to optimise.

Results

- November 2007, Tug delivered an 11:1 ROI (revenue generated/ad spend)

© 2007 Tug Ltd - Creative Search Marketing