Case Study - Truffle Shuffle

ROI Focused Sales

Problem

Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.

Solution

- PPC campaign on Google and Yahoo.

- Avoid Broad keywords even if they can drive sales volume.

- Use only very specific product related keywords.

- Use bid management software to set strict Position and ROI rules.

- Develop specific, relevant ad Creative for every available t-shirt.

- Weekly coordination with PR efforts.

- Concentrate only on keywords that convert under £5.25.

- Measure revenue and work with exact margins to measure profit on every keyword weekly.

Results

- In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.

- We delivered a 24:1 ROI (revenue generated/ad spend).

© 2007 Tug Ltd - Creative Search Marketing