Case Study - UK Business Property

Awareness and Cheap Traffic

Problem

UK Business Property launched a new Commercial Property directory in 2006.

While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’

Solution

- Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’.

- Review and editing of website content – addition of content pages for all UK regions.

- Review and editing of Meta.

- Review and editing of code to make more spider friendly.

- Directory and site map submission.

- A bespoke link building campaign where we actively exchange links with high PageRank sites in parallel business verticals.

Results

- Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk

- The keyword ‘Commercial Property’ now drives 65% of traffic to the site

© 2007 Tug Ltd - Creative Search Marketing