Case Study - Ocean Holidays

Lead Generation

Problem

Ocean Holidays wanted to drive enquiries in the highly competitive online travel business.

Solution

- PPC campaign on Google, Yahoo, MSN.

- Build exhaustive list of longtail travel keywords.

- Regular ad testing and improvement.

- Set strict Position and ROI rules for keywords.

- Compete in lower positions for broad keywords.

Results

- PPC consistently drives 50 – 100 new enquiries ever day.

- Cost per lead kept at between £4-£6 across whole campaign.

- All new Travel products are now first tested on PPC to measure market appetite.

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