Tug's Clients

Who benefits from Tug Marketing

Go3 by Findus is a new omega-3 supplement, endorsed by David Beckham. It is first being launched in the US before an international roll-out. Go3 can only be bought online at the website created by Lida (M&C Saatchi Direct). Tug worked with Lida’s Planners and Project managers to develop the most relevant PPC campaign to launch the new product in this highly competitive vertical. Tug’s PPC campaign is Go3’s main driver of awareness and sales.
http://www.go3.com

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Porsche UK The precision auto maker works with M&C Saatchi Direct for their BTL activities. For Christmas 2006 an integrated on and offline campaign was developed to build awareness and drive sales for the Porsche Design Driver’s Collection. This collection of accessories, clothes, model cars and other gifts was promoted with DM to know Porsche owners; but what about all those unknown enthusiasts not on the mailing list? To widen the pool of prospects and to drive cheaper online sales, Tug developed a highly targeted PPC campaign to run through the Christmas rush. Tug worked closely with M&C Saatchi Direct to ensure the campaign was fully integrated in terms of tone, objectives and measurement. http://shop2.porsche.com/uk

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Katharine Hamnett is back with more than her iconic Choose Life
t-shirts. Tug manages a European wide PPC campaign driving sales through Katharine’s new ecommerce site. Tug also recommended and managed On Page changes to her site to make it more SEO friendly. Ongoing bespoke link building is improving Katharine’s presence in the Natural Listings.
http://www.katharinehamnett.com

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Truffle Shuffle has embraced youth culture’s addiction to disposable fashion tees and hasn’t looked back since. Tug manages their hugely successful PPC campaign across several engines as well as managing their online shopping feed. Tug has also started mining keyword trends to optimise each individual t-shirt page, maximising visibility and traffic on the engines.

http://www.truffleshuffle.com

Ocean Holidays wanted to drive enquiries in the highly competitive online travel business. With Cruises, Florida holidays, USA city breaks and ski holidays, Ocean needed a PPC partner that could develop and manage a huge campaign, while ensuring it met aggressive cost per acquisition targets.

http://www.ocean-florida.com

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UK Business Property launched a new Commercial Property directory in 2006. While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’. In 6 weeks Tug had got them to position 3 on Page 1. We are now working on optimising for additional keywords to drive even more traffic volume.

http://www.ukbusinessproperty.co.uk

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Amplified Clothing has rights to the logos of the biggest bands in the world. Famous for their Diamante Rolling Stones tees worn by top celebrities, Amplified needed a partner to promote their new online shop. Tug currently manages their PPC campaign across several international markets, driving over 65% of their traffic and sales every day.
http://www.sugarbullets.co.uk

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Mr Paparazzi, Darryn Lyons is known for his pink Mohawk and highly successful London based Paparazzi agency, Big Pictures. With the growth of picture phones and quality digital cameras in the hands of the public, Darryn launched www.mrpaparazzi.com to turn every member of the public into a paparazzo! The site is now also one of the largest UK & US Celebrity gossip destinations. Tug uses PPC to promote this new offering in the USA, the UK and Australia by driving huge amounts of cheap, yet relevant traffic.
http://www.mrpaparazzi.com

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Viceland is the online home for Vice Magazine, Vice Music, Vice’s new IP TV: VBS & everything else this alternative youth publisher can muster. Tug has launched a PPC campaign in the UK, Germany and the Netherlands to drive awareness at the cheapest possible price. The successful campaign will soon be launched across the rest of Vice’s international markets.
http://www.viceland.com

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Terra Plana is a new kind of shoe company, designed and run by members of the biggest shoe family in Britain, The Clarks. The shoes are all sustainable and one sub brand is even 99% recycled! Terra Plana approached Tug to create a PPC campaign to attract a highly motivated, information hungry audience, willing to put their money where their politics lie. From day 1 the campaign has seen positive ROI.
http://www.terraplana.com

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Pukka Herbs already have wide distribution of their Ayurvedic Herbs and Teas, amongst practitioners and health retailers, however they wanted to launch to the public online and increase profits. Since the launch of their new eCommerce site, Tug has been driving 2 types of traffic: Awareness and Sales. For each objective Tug has developed separate campaigns with different budgets and measures. However, even when driving more expensive Awareness traffic, the campaign has always been ROI positive.

http://www.pukkaherbs.com

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First Atlantic Commerce is a Bermuda based payment processing service for established eCommerce sites. Tug has implemented a robust SEO strategy which included editing of code and content as well as ongoing link equity building. This is complemented by Tug’s PPC services, where we are managing a global campaign driving traffic and lead generation.
http://www.firstatlanticcommerce.com

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Blyk is a new mobile network for 16-24 year olds, founded by ex President of Nokia, Pekka Ala-Pietilä. The targeted youth market gets 217 free texts, and 43 minutes of free call time per month in exchange for their personal profile. This profile allows blue chip advertisers to send targeted, relevant messages to the users. Blyk’s goal is to have 100,000 + users by the end of 2008. Tug uses PPC to meet Blyk’s demanding monthly connection objectives, tracking and optimising to an agreed cost per acquisition. http://www.blyk.co.uk

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